Design for Recycling Serice with Business Strategy
TeamUX/UI - Myself and 1 designer
3 Product Manager
1 Engineer
MethodsPrototyping, User Test
Service Blueprint, User Flow
ToolsMiro, Figma
January - April 2024
Deliverables
Concept - Prototype - Demo
Co-design with target customers
The Ecosystem and stakeholders behind the kit
Service Blueprint for buyer and givers
Digital Platform for pickup service and kit orderingHi-fi Interactive Prototype in Figma
Research Process
Methods
- Interview
- Needs Map
- Customer Journey
- Competitive Analysis
- Survey
Concept
For the international students in Finland, they will meet difficulties when they move in and out their apartment.
Moovin aims to solve the problem.
The Starter Kit
In the tests, we co-design in 2 Rounds, with 11 Testers
For the kit, we defined and validated: 🛒 Sales categories 💶 Price 🚚 Delivery
With the probes for items cards, the testers choose the items and bring them to the box
Prototyping Test
We did user tests with the prototype of the Survival kit
Recycle dishes from the hotel
Make Moovin paper box
Make the kit.
Pack dishes into the box
Pack dishes into the box
Give out the kit box in Demo Day
Demo Day
We give out all the 11 Moovin Kit Demos to visitors in the demo day!
We give out all the 11 Moovin Kit Demos to visitors in the demo day!
Service Blueprint
Associated with the Radisson Blu Espoo Hotel, Aalto University Student Union (AYY) and Foundation for Student Housing in the Helsinki Region (HOAS), we draw the service blueprint to connect our stakeholders into the recycling loop.
Website Design
Usability Test
We conducted 3 usability tests with low-fi prototype on the paper to evaluate & optimize the usability of the website.
Prototype in Figma
Impact
Positive Customer Feedback
In Demo day, many visitors left positive feedbacks and asked about landing: They are willing to buy.
Sustainable Action
With the kit demo, we successfully helped Radisson Blu Hotel, Espoo to recycle their cutlery.
Interest from Ventures
Aalto Venture Program showed their investment interest after Demo Day
Flow State Support Application
for people with ADHD
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