Design for Recycling Serice with Business Strategy



Team
UX/UI - Myself and 1 designer
3 Product Manager
1 Engineer

 MethodsPrototyping, User Test 
Service Blueprint, User Flow

 ToolsMiro, Figma

January - April 2024


Deliverables



The Starter Kit

Concept - Prototype - Demo
Co-design with target customers

Service Design

The Ecosystem and stakeholders behind the kit
Service Blueprint for buyer and givers


Website
Digital Platform for pickup service and kit ordering
Hi-fi Interactive Prototype in Figma






Research Process





Methods  
  • Interview
  • Needs Map
  • Customer Journey
  • Competitive Analysis
  • Survey 
   

Concept


For the international students in Finland, they will meet difficulties when they move in and out their apartment.

Moovin aims to solve the problem.





The Starter Kit


In the tests, we co-design in 2 Rounds,  with 11 Testers
For the kit, we defined and validated: 🛒 Sales categories 💶 Price 🚚 Delivery

With the probes for items cards, the testers choose the items and bring them to the box

Prototyping Test

We did user tests with the prototype of the Survival kit
Recycle dishes from the hotel

Make Moovin paper box
Make the kit. 
Pack dishes into the box
Give out the kit box in Demo Day
Demo Day

We give out all the 11 Moovin Kit Demos to visitors in the demo day!




Service Blueprint


Associated with the Radisson Blu Espoo Hotel, Aalto University Student Union (AYY) and Foundation for Student Housing in the Helsinki Region (HOAS), we draw the service blueprint to connect our stakeholders into the recycling loop.







Website Design










Usability Test  


We conducted 3 usability tests with low-fi prototype on the paper to evaluate & optimize the usability of the website.

Prototype in Figma




Impact



Positive Customer Feedback

In Demo day, many visitors left positive feedbacks and asked about landing: They are willing to buy.
Sustainable Action

With the kit demo, we successfully helped Radisson Blu Hotel, Espoo to recycle their cutlery.

Interest from Ventures

Aalto Venture Program showed their investment interest after Demo Day













Flow State Support Application
for people with ADHD


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